Top tips to improve your website's user interaction

Today’s online space is becoming increasingly competitive and one effective way to stand apart from your competitors is to improve the user interaction on your website. 

According to InVision App, almost 88% of users are less likely to return to a website after having a bad experience, strengthening the fact that effective user engagement goes a long way in not only retaining a user but also in getting new users and converting them. 

User interaction can be defined in multiple ways, and each website might be optimized according to what is important to their audience. For example, a website that provides information and insights on sports betting and online casino games like sweepstakes will consider specific factors while reviewing online casinos. WSN for instance, considers six core factors while reviewing and listing sweepstakes casinos and social casino sites. Without further ado, let’s dive into some of the top tips to improve your website’s user interactions. 

It starts with the user and ends with the user

Before you begin designing your website, you need to make sure to keep the user in mind before deciding on any element. Every aspect of the website should be designed after querying who it’s for, what the user would prefer, and whether it is better than your competitors’ offerings. 

Hence, it is important to do your research on the potential users before you actually begin optimizing your website. 

Responsive design

According to Google, around 53% of mobile users will abandon a website if the website is either not made responsive for mobiles or takes longer than three seconds to load. This shows that having a website that has responsive design is hugely important. 

You need to make sure your website is made responsive to mobiles of all sizes, as well as other devices. Having a responsive design is no longer an option but a necessity. 

Visually distinct elements that are accessible to all

One of the most important factors to consider while optimizing your website is to ensure that all the elements of the website are visually distinct, so that all types of user can easily view or access them without any difficulty or compromise. 

Some aspects of the visual elements that can be optimized are colors of the webpages, background images, text and font size, and having alternative text for images. 

Use white space to your advantage

While you might be tempted to use all of the available white space on your website by filling it with ads and other elements, you should refrain from doing so as it will distract the user’s attention and affect the legibility of the text on the page.

Instead, you should let the white space allow the user to focus on the text or the elements you want the user to navigate to, ultimately reducing the bounce rate and increasing conversion. Using white space to your advantage is a nice segue to the next tip. 

Call to action with a purpose

While it is important to have an effective and streamlined navigation for users, it is more important to have the right call to action button to capture the audience and convert them, which is the ultimate purpose of your website and all the elements in it. 

The language or words used in the call to action buttons should be very clear, and nudge the user to take the next step. The words should be complemented through the help of effective design and color used for the buttons and the CTA. 

Consistency and content

Maintaining consistency is important to ensure there is a smooth user flow across your website. In addition to consistency, you also need to understand the start point and end point of your users, and design the user flow accordingly. 

All this can be done by having content optimized to your user’s journey. The content should be of high quality and should be written with the user in mind, by using language your users are comfortable with. Avoid jargon or make sure you provide explanations. And lastly, always remember that any content you are putting on your website is written for a human rather than a search engine, as that is how you create high-quality content that a human will want to read. 

Seamless and secure payment process

A seamless and secure payment process is one of the most important elements in a website that is focused on online gaming. This is especially important to ensure there is little to no friction in nudging the user to make a transaction, and also to avoid cart abandonment. 

All this can be made possible by having a smoothly functioning payment process as well as making sure that the process is secure enough to induce a sense of confidence in the user. 

Continuous testing and optimization to get the best results

Lastly, the most important tip we can offer in improving your website’s user interaction is to follow all the above tips while making sure that you continually optimize the website by testing various iterations to understand what is working for your website. A/B testing of different elements and users, and welcoming a data-driven approach will all help in improving your website. You will also find more useful tips and guides for gaming sites here.